I recently wrote an article for Bitwise about the magic of Pardot for Salesforce.

Here’s a quick excerpt:

“First rule in road-side beet sales, put the most attractive beets on top. The ones that make you pull the car over and go, ‘Wow. I need this beet right now.’ Those are the money beets.”  Dwight Schrute


Even if you don’t like beets, Dwight Schrute from The Office has a good point about how to sell them. Marketing takes a lot of work—hopefully—working to drive demand for a business so everyone can keep working.


Before we turn the beet aroundwhat exactly is Pardot? Simply put, Pardot is a lead generation and nurturing system.


Read the full story on Bitwise.